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Athletes and media: when your task is to pitch a product, engage instead

During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote...

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Ed Sherman shares what he thinks makes good sports broadcasters

We’ve been watching A LOT of sports lately. College football bowl games started the year, and a SUPER Bowl followed. NBA action highlighted a few screens but during the past three weeks, our nation’s...

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Tampa Bay Times’ Jones wants to learn something he didn’t already know from...

The best sports announcers enrich, but don’t dominate a telecast, says Tampa Bay Times’ sports broadcast critic, Tom Jones. Sportscasters also teach him something he didn’t know before he tuned into...

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You don’t need to be a household name to be a great sports broadcaster

A former award-winning radio news reporter, Ken Fang is a respected sports media blogger for his own FangsBites.com as well as Awful Announcing. What I enjoy most about him as well as many others that...

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Coaches, administrators and front office staffs are athletes’ key to sports...

New sports seasons are almost upon us and with that, it’s time to start training. Not on the field or court this time, but on smartphones. We live in an era in which 64% all American adults own...

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10 ways Twitter wins the sports business game

This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets...

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Sports media – you need a website

{This post originally appeared at nationalsportsmedia.org, previously National Sportsbroadcasters and Sportswriters Association, as it made a website transfer.} Sportscasters and Sportswriters: you...

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Lessons to learn from Tunsil’s NFL Draft PR inferno

Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’...

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Sports PR is about helping media do their job

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for...

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UFC tossed years of good publicity in media power play

It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group...

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